> ## Documentation Index
> Fetch the complete documentation index at: https://docs.moss.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Leads and conversations

> Review conversations, read transcripts, and see what visitors ask.

Every conversation becomes a lead you can review in the portal.

<CardGroup cols={3}>
  <Card title="Leads" icon="table-list">
    Every conversation captured with a summary, intent label, and lead score.
  </Card>

  <Card title="Transcripts" icon="comments">
    The full back and forth of each call, ready to read.
  </Card>

  <Card title="Insights" icon="chart-line">
    Top questions, topic clusters, and the gaps worth closing.
  </Card>
</CardGroup>

## Leads

The leads table shows one row per conversation. Each row includes:

* A summary of what the visitor discussed
* An intent label: one of Ready to buy, Evaluating, Researching, Browsing, Support, or Not a fit
* A lead score
* Booking status, showing whether the visitor booked a meeting
* Enriched company and person details when available, such as company name, size, and industry

Use intent labels and lead scores to prioritize which conversations to follow up on first.

## Transcripts

Open any row in the leads table to read the full transcript of that conversation. Transcripts show the exact words the visitor and the agent exchanged, in order.

## Insights

The Insights panel aggregates data across all your conversations. It shows:

* Your top questions, ranked by how often visitors ask them
* Topic clusters that group related questions together
* Unanswered questions, which are questions your agent could not answer from its current knowledge

Unanswered questions are the most actionable output. Use them to identify gaps and [teach your agent](/docs/founding-agent/portal/teach) the missing answers so future visitors get better responses.
